Making Real Estate Fun Again

Gene Frederick is a visionary leader, mentor, and author whose influence has transformed the real estate industry. Together with his wife Susan, Gene made a bold decision a decade ago that would forever change their lives and the future of real estate: they sold their six Keller Williams market centers and regional stake to join eXp Realty, then a small startup with a revolutionary model. That leap of faith—and Gene’s forward-thinking vision—helped spark one of the most significant shifts in real estate history, creating unprecedented opportunities for agents worldwide.

From their home in Palmas del Mar, Puerto Rico, Gene and Susan continue to lead, mentor, and inspire agents around the globe, driven by their deep faith, strong family values, and shared passion for empowering others.